What does We Know Sport do?

We Know Sport is a specialist sports marketing agency with two service lines: brand consulting for companies investing in sports sponsorships and partnerships, as well as commercial rights strategy sales on behalf of rightsholders such as athletes, leagues/competitions, teams and federations.

Who do you work with?

We work with two types of clients. On the brand side, we work with companies looking to enter, scale their investment in sport, or find an alternative proposition. On the rightsholder side, we work with rightsholders who want a specialist partner to sell their commercial inventory or strategically help unlock more value from their existing commercial programme.

Which sports do you cover?

We currently serve clients in rugby, with motorsport, tennis, golf, football and basketball divisions launching soon. Our team has lived and breathed each sport for several years before advising on it.

We Know Sport is a UK-based agency serving brands and rightsholders worldwide.

How is We Know Sport different from a generalist marketing agency?

We are expert-led. Every engagement is led by someone who has worked inside the sport at a senior commercial level. We will only ever work with a small number of rightsholders at a time to ensure we are relentless in achieving a successful outcome.

How much sponsorship value has the team brokered?

Collectively, the We Know Sport team has brokered over £650 million of sports partnerships.

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Sports Marketing FAQs

Common questions about We Know Sport — what we do, who we serve, and how we work with brands and rightsholders. If you can't find what you're looking for, get in touch.

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​Sports Marketing FAQs