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Our
Story

Established by former World Rugby, Six Nations and England Rugby employees to create a specialist rugby advisory business.  In 9 months we supported more brands in rugby than any other agency in the UK.  We are now excited to expand internationally across the world's biggest sports, delivering market and product expertise through our team to ensure brands maximise their investment. 

Client
Testimonials

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World Rugby

Head of Events

"World Rugby has developed a strong working relationship with We Know Rugby, who have provided valuable support in the evolution of our SVNS commercial programme and the relaunch of our commercial rights proposition. Their creative thinking, commercial discipline and thorough insight into the sports business landscape have helped us identify new ways to position the Series and unlock future growth opportunities. They remain a trusted and collaborative partner".

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Bristol Bears

CEO

"Working with Chris at We Know Rugby has been an outstanding experience from start to finish. From day one, Chris took the time to genuinely understand not only the commercial objectives of Bristol Bears, but our culture and identity, and what makes this club unique.

 

Chris operates as far more than a consultant. He became a true extension of our sales operation; an advisor we could trust to represent the club with the same passion and integrity we hold ourselves to. His data-led approach gave us real confidence in every conversation and decision, ensuring we were always entering negotiations from a position of strength and clarity.

 

Most importantly, Chris delivered. He went above and beyond to land a major partnership and the value he brought throughout that process was immeasurable. I can't recommend Chris highly enough and we will continue to engage We Know Rugby for future projects".

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For the Love of Rugby

Content Director

"We Know Rugby became a trusted partner from Day 1 because of their knowledge, process and network of the rugby market. Appointing a specialist agency vs a generalist one helped us accelerate growth enormously.  They genuinely know rugby and it showed”

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