Ventures

We Know Sport Ventures supports businesses, technologies and intellectual property shaping the future of sport and entertainment. We work with founders and rights holders to identify, develop and scale commercial opportunities across the global sports and entertainment economy.

 

Sport is a relationship-led industry. Even strong products struggle to gain traction without access to the rights holders, brands and senior decision-makers who buy, license and distribute them. That access takes years to build and is rarely available to businesses new to the sector.

 

We Know Sport Ventures addresses this directly. Each company we support works alongside the senior operators who lead our sport divisions: the leaders who negotiate, sell and deliver commercial programmes in rugby, football, tennis, motorsport and golf every day. Portfolio companies benefit from current market intelligence, established relationships across rights holders and brands, and a route to commercial validation.

 

We believe this is a major point of difference and the reason we can help businesses grow faster.